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Case Studies

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Some of our happy customers

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Case Study

Company: The Woodhouse Partnership Ltd
Industry: Asset management consultancy

Before the training: The team was using Microsoft Copilot but felt overwhelmed by responses and unsure how to write effective prompts.

The Challenge

The Woodhouse Partnership Ltd wanted to understand how to use AI in daily work to streamline processes and support strategy implementation. Although the team already had access to Copilot, prompt quality was inconsistent and responses often led down a rabbit hole. They needed a clear, practical way to use AI that would build strong foundations and support growth. This led them to ConkerAI.

Our Approach

ConkerAI delivered practical training focused on building confident day to day AI use. The core element was effective prompting, including the 5R technique, applied to real tasks such as research, drafting documents, updating processes, and turning strategy into sprints. The focus was on simple methods that drive consistent outcomes the team could repeat.

Malcolm Youll, Managing Director, The Woodhouse Partnership Ltd ,described the training as “World class training.” He added, “One of the best courses I have seen.” and “It will help me and will help the business.”

The Results

  • The team now uses Copilot every day and feels informed and confident.
  • Marketing saves around 8 hours a week.
  • Research, document drafting, and process updates are faster and more consistent.
  • Strategy is translated into clear sprints more quickly.
  • Team confidence has risen and everyone uses AI for everyday tasks.

In Malcolm’s words: “We have increased productivity already.”
On how AI supports decisions: “It helps us put parameters to our decision-making.”
On ways of working: “Different hats we can put on.”

Natalie summed up the impact: “ConkerAI training has upskilled our teams and streamlined everyday workflows, saving hours each week while strengthening quality, consistency, and compliance across the organisation.”

What They Said

“We have increased productivity already.”Malcolm Youll, Managing Director

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Case Study

Company:  The Association for Perioperative Practice 
Industry:  Charity, membership and healthcare education 

Before the training:  Alexandra and some of the team had started using AI for small tasks, but their use was basic and not yet structured 

The Challenge

Alexandra had been listening to podcasts about the likely impact of AI in the workplace. She wanted to understand how AI could help the organisation work more efficiently and prepare the team for the changes that were clearly coming.

At that point, some people in the team had used ChatGPT at home and at work, but mainly for simple questions. They were not yet using well thought out prompts or applying AI in a consistent way.

The main issue was confidence. Some AI responses were not what the team expected, and it sometimes felt as though AI was incorrect. This made it harder to know when to trust the output, how to ask better questions, and how to use AI in a practical way.

Our Approach

ConkerAI provided practical training that helped the team understand how AI could be used in real work situations.

The training helped the team move beyond basic questions and start thinking more carefully about how to prompt AI, how to test ideas, and how to apply AI to actual challenges across different departments.

The biggest shift was confidence. Different people reached that point at different times, but for many it happened just after the training, when they felt more able to experiment and ask how AI might help with a task, question or problem.

As Alexandra Duke CEO put it:

“We were saying all the time, ‘let’s see what AI thinks about that!’”

The Results

  • The training increased both confidence and awareness of what AI can be used for. 
  • Teams have saved time on data tasks and information searches. 
  • Finding information more quickly in emails and board meeting discussions.
  •  The training helped shift AI from something the team had only lightly explored into something they now consider as part of everyday problem solving 

What They Said

What Alex Said

“AI is here already, and I see no point in burying our heads in the sand. We need to understand what it is, how it works and how it can benefit us. We need to embrace it because it’s not going away.”

 

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Case Study

Company:  : SEP Rail Design 
Industry:  Rail Design 

Before the training:  

They wanted to understand how to better control AI output and improve content creation processes internally, in a more cost-effective and scalable way.

The Challenge

James was increasingly frustrated with the cost of outsourcing social media marketing, particularly since he was still having to provide a large portion of the content himself. Prior to working with ConkerAI, SEP Rail Design had only paid others to handle content and had experimented with basic AI tools and idea harvesting but found it difficult to tailor results to their tone and needs.

Our Approach

Through a focused training session, we worked with James to refine how AI could be directed with greater precision and context. He learned how to structure queries, create effective prompt frameworks, and begin building Custom GPTs aligned to his business tone and objectives.

The Results

  • 2000% increase in LinkedIn engagement within a month following the training.

  • Saved considerable budget previously spent on outsourced content while generating more bespoke and higher-quality outputs.

What They Said

What James Said

"Considerable money saving and more bespoke and higher quality output."

Would you recommend Conker AI?

"Without a doubt – 100%."

 

Why ConkerAI

We make AI simple, practical and powerful for business leaders. Designed for non-techies, we help you move from dabbling to doing with clear, hands-on support.

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What makes us different

All of our training and advisory work is delivered by Jo and Andrew, entrepreneurs who’ve built and run five businesses over the past two decades.

They’ve sat where you sit.
They speak business, not code.
They deliver practical, actionable results.

Whether you want to cut admin, improve decision-making or boost productivity with tools like ChatGPT, Copilot and Claude, we’ll help you move forward with clarity and confidence. Trusted by SMEs across the UK.

Meet our founders

Entrepreneurs who’ve built five businesses

Trusted AI trainers and advisors to SME’s

 

 

Andrew Brindley

Founder & Director

AI Strategy Consultant with over 20 years’ experience leading technology change in UK SMEs. Andrew has a track record of making AI simple, strategic and practical, always focused on outcomes rather than trends. 

 

 

 

 

 

 

 

 

 

 

Jo Guy

Founder & Director

Business Consultant and AI adoption specialist with a career in growth, people and operations. She understands the real-world challenges leaders face and translates AI into practical steps that teams can take with confidence. 

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