--- title: AI Blog for UK Business Leaders | Practical Guides & Insights | ConkerAI | Andrew Brindley description: "Andrew Brindley is an AI trainer and consultant who helps non technical SME leaders use AI to improve decision making, productivity and growth. He works with large language models such as ChatGPT, Claude, Gemini and Copilot, and specialises in deep prompting, practical workflows and multi model analysis that teams can apply straight away.\n\nAndrew brings the perspective of someone who has run five different businesses and led the technology in each of them. He combines that experience with a long standing interest in technology to make complex ideas simple and to show creative, practical ways to use new tools.\n\nClients come to Andrew feeling lost, and leave with clarity, confidence and a clear sense of how to use AI effectively. If you want support that is hands on and strategic, Andrew is the person to contact." --- [Skip to content](https://conkerai.co.uk/conkersai-blog/author/andrew-brindley#main-content) [Contact us](https://share-eu1.hsforms.com/2_jCgCfN3SyCn8JFwxPqUbw2eo4ft) ![ConkerAI](https://conkerai.co.uk/hs-fs/hubfs/ConkerAI%20New%20Logo.png?width=800&height=175&name=ConkerAI%20New%20Logo.png) Open main navigation Close main navigation - [Contact us](https://share-eu1.hsforms.com/2_jCgCfN3SyCn8JFwxPqUbw2eo4ft) - [Home](https://conkerai.co.uk) - [Training and Advisory](https://conkerai.co.uk/training-and-advisory) - [Speaking](https://conkerai.co.uk/speaking) - [Blogs](https://conkerai.co.uk/conkersai-blog) - [Case Studies](https://conkerai.co.uk/case-studies-conkerai) # Practical AI for leaders Clear, practical insights for SME leaders who want results, not tech theory [![](https://conkerai.co.uk/hubfs/ChatGPT%20Image%20Jun%2029%2c%202026%2c%2001_44_24%20PM.png)](https://conkerai.co.uk/conkersai-blog/ai-may-have-a-hidden-meter-and-most-businesses-have-not-been-shown-how-to-read-it) [AI](https://conkerai.co.uk/conkersai-blog/tag/ai), [SMEs](https://conkerai.co.uk/conkersai-blog/tag/smes), [Policy](https://conkerai.co.uk/conkersai-blog/tag/policy), [Plan](https://conkerai.co.uk/conkersai-blog/tag/plan) ## [AI may have a hidden meter, and most businesses have not been shown how to read it](https://conkerai.co.uk/conkersai-blog/ai-may-have-a-hidden-meter-and-most-businesses-have-not-been-shown-how-to-read-it) ![Picture of Andrew Brindley](https://conkerai.co.uk/hs-fs/hubfs/Andrew%20Brindley%20Profile%20Picture%202022.jpg?width=50&name=Andrew%20Brindley%20Profile%20Picture%202022.jpg) [Andrew Brindley](https://conkerai.co.uk/conkersai-blog/author/andrew-brindley) Jun 29, 2026 1:50:14 PM [Read more](https://conkerai.co.uk/conkersai-blog/ai-may-have-a-hidden-meter-and-most-businesses-have-not-been-shown-how-to-read-it) [![Laying the AI foundations.](https://conkerai.co.uk/hubfs/ChatGPT%20Image%20Jun%2022%2c%202026%2c%2004_46_41%20PM.png)](https://conkerai.co.uk/conkersai-blog/ai-foundations-every-business-needs) [AI](https://conkerai.co.uk/conkersai-blog/tag/ai), [SMEs](https://conkerai.co.uk/conkersai-blog/tag/smes), [Policy](https://conkerai.co.uk/conkersai-blog/tag/policy), [Plan](https://conkerai.co.uk/conkersai-blog/tag/plan) ## [Everyone agrees AI matters. Almost nobody has laid the foundations.](https://conkerai.co.uk/conkersai-blog/ai-foundations-every-business-needs) ![Picture of Andrew Brindley](https://conkerai.co.uk/hs-fs/hubfs/Andrew%20Brindley%20Profile%20Picture%202022.jpg?width=50&name=Andrew%20Brindley%20Profile%20Picture%202022.jpg) [Andrew Brindley](https://conkerai.co.uk/conkersai-blog/author/andrew-brindley) Jun 22, 2026 4:48:40 PM Everyone agrees AI matters. Almost nobody has laid the foundations. Three in four business leaders n... [Read more](https://conkerai.co.uk/conkersai-blog/ai-foundations-every-business-needs) [![A person and an AI robot walking towards a car wash, having left the car behind](https://conkerai.co.uk/hubfs/AI%20and%20Context%20walking%20to%20the%20car%20wash.png)](https://conkerai.co.uk/conkersai-blog/ai-knows-everything-about-business-but-nothing-about-your-business) [AI](https://conkerai.co.uk/conkersai-blog/tag/ai), [prompting](https://conkerai.co.uk/conkersai-blog/tag/prompting), [SMEs](https://conkerai.co.uk/conkersai-blog/tag/smes), [context](https://conkerai.co.uk/conkersai-blog/tag/context) ## [AI knows everything about business, but nothing about your business](https://conkerai.co.uk/conkersai-blog/ai-knows-everything-about-business-but-nothing-about-your-business) ![Picture of Andrew Brindley](https://conkerai.co.uk/hs-fs/hubfs/Andrew%20Brindley%20Profile%20Picture%202022.jpg?width=50&name=Andrew%20Brindley%20Profile%20Picture%202022.jpg) [Andrew Brindley](https://conkerai.co.uk/conkersai-blog/author/andrew-brindley) Jun 1, 2026 4:01:19 PM A writer called Balazs Balint ran a little test back in February. He asked ChatGPT a simple question... [Read more](https://conkerai.co.uk/conkersai-blog/ai-knows-everything-about-business-but-nothing-about-your-business) [![AI Slop Computer Image ](https://conkerai.co.uk/hubfs/AI%20Slop%20Image.png)](https://conkerai.co.uk/conkersai-blog/the-trouble-with-calling-everything-ai-slop) ## [The Trouble With Calling Everything "AI Slop" — And Why It Matters for Business](https://conkerai.co.uk/conkersai-blog/the-trouble-with-calling-everything-ai-slop) ![Picture of Andrew Brindley](https://conkerai.co.uk/hs-fs/hubfs/Andrew%20Brindley%20Profile%20Picture%202022.jpg?width=50&name=Andrew%20Brindley%20Profile%20Picture%202022.jpg) [Andrew Brindley](https://conkerai.co.uk/conkersai-blog/author/andrew-brindley) Mar 16, 2026 12:21:37 PM The awkward truth about AI writing: people may like it more than they think [Read more](https://conkerai.co.uk/conkersai-blog/the-trouble-with-calling-everything-ai-slop) [![](https://conkerai.co.uk/hubfs/Leaders%20need%20to%20use%20AI%2c%20youre%20a%20means%20to%20view..png)](https://conkerai.co.uk/conkersai-blog/the-reason-ai-projects-fail-its-got-nothing-to-do-with-the-tech) ## [Why AI Projects Fail (It's Not the Tech), Lessons for UK Business Leaders](https://conkerai.co.uk/conkersai-blog/the-reason-ai-projects-fail-its-got-nothing-to-do-with-the-tech) ![Picture of Andrew Brindley](https://conkerai.co.uk/hs-fs/hubfs/Andrew%20Brindley%20Profile%20Picture%202022.jpg?width=50&name=Andrew%20Brindley%20Profile%20Picture%202022.jpg) [Andrew Brindley](https://conkerai.co.uk/conkersai-blog/author/andrew-brindley) Feb 17, 2026 6:30:00 AM Almost half of UK businesses that started AI projects in2025 have already abandoned them. Not becaus... [Read more](https://conkerai.co.uk/conkersai-blog/the-reason-ai-projects-fail-its-got-nothing-to-do-with-the-tech) [![](https://conkerai.co.uk/hubfs/Gemini_Generated_Image_uvnxo2uvnxo2uvnx.png)](https://conkerai.co.uk/conkersai-blog/cop-pilot-crashed-and-burned-on-copilots-hallucinations-and-how-to-avoid-it-happening-to-you) ## [Copilot Hallucinations: What Went Wrong at West Midlands Police, and How to Avoid It](https://conkerai.co.uk/conkersai-blog/cop-pilot-crashed-and-burned-on-copilots-hallucinations-and-how-to-avoid-it-happening-to-you) ![Picture of Andrew Brindley](https://conkerai.co.uk/hs-fs/hubfs/Andrew%20Brindley%20Profile%20Picture%202022.jpg?width=50&name=Andrew%20Brindley%20Profile%20Picture%202022.jpg) [Andrew Brindley](https://conkerai.co.uk/conkersai-blog/author/andrew-brindley) Jan 26, 2026 6:30:00 AM Last week, West Midlands Police got itself into a mess after admitting that a piece of “intelligence... [Read more](https://conkerai.co.uk/conkersai-blog/cop-pilot-crashed-and-burned-on-copilots-hallucinations-and-how-to-avoid-it-happening-to-you) [![](https://conkerai.co.uk/hubfs/Gemini_Generated_Image_66yxi966yxi966yx.png)](https://conkerai.co.uk/conkersai-blog/gemini-your-red-bull-inside-google-land-when-the-whole-setup-is-built-around-it) ## [Google Gemini for Business: The Red Bull of AI Tools | F1 Guide to AI Tools](https://conkerai.co.uk/conkersai-blog/gemini-your-red-bull-inside-google-land-when-the-whole-setup-is-built-around-it) ![Picture of Andrew Brindley](https://conkerai.co.uk/hs-fs/hubfs/Andrew%20Brindley%20Profile%20Picture%202022.jpg?width=50&name=Andrew%20Brindley%20Profile%20Picture%202022.jpg) [Andrew Brindley](https://conkerai.co.uk/conkersai-blog/author/andrew-brindley) Jan 19, 2026 7:30:00 AM Gemini your Red Bull inside Google land when the whole setup is built around it [Read more](https://conkerai.co.uk/conkersai-blog/gemini-your-red-bull-inside-google-land-when-the-whole-setup-is-built-around-it) [![](https://conkerai.co.uk/hubfs/Gemini_Generated_Image_dqked3dqked3dqke.png)](https://conkerai.co.uk/conkersai-blog/perplexity-your-pit-wall-and-strategy-team-watching-every-screen) ## [Perplexity AI for Business: Your Strategy Team on Every Screen | F1 Guide to AI Tools](https://conkerai.co.uk/conkersai-blog/perplexity-your-pit-wall-and-strategy-team-watching-every-screen) ![Picture of Andrew Brindley](https://conkerai.co.uk/hs-fs/hubfs/Andrew%20Brindley%20Profile%20Picture%202022.jpg?width=50&name=Andrew%20Brindley%20Profile%20Picture%202022.jpg) [Andrew Brindley](https://conkerai.co.uk/conkersai-blog/author/andrew-brindley) Jan 12, 2026 7:30:00 AM Perplexity your pit wall and strategy team watching every screen [Read more](https://conkerai.co.uk/conkersai-blog/perplexity-your-pit-wall-and-strategy-team-watching-every-screen) [![Claude your Ferrari for long smooth runs when power and control matter.](https://conkerai.co.uk/hubfs/Gemini_Generated_Image_f3691zf3691zf369.png)](https://conkerai.co.uk/conkersai-blog/claude-your-ferrari-for-long-smooth-runs-when-power-and-control-matter) ## [Claude AI for Business: Your Ferrari for Power and Precision | F1 Guide to AI Tools](https://conkerai.co.uk/conkersai-blog/claude-your-ferrari-for-long-smooth-runs-when-power-and-control-matter) ![Picture of Andrew Brindley](https://conkerai.co.uk/hs-fs/hubfs/Andrew%20Brindley%20Profile%20Picture%202022.jpg?width=50&name=Andrew%20Brindley%20Profile%20Picture%202022.jpg) [Andrew Brindley](https://conkerai.co.uk/conkersai-blog/author/andrew-brindley) Jan 5, 2026 7:30:01 AM Claude your Ferrari for long smooth runs when power and control matter [Read more](https://conkerai.co.uk/conkersai-blog/claude-your-ferrari-for-long-smooth-runs-when-power-and-control-matter) [![](https://conkerai.co.uk/hubfs/Gemini_Generated_Image_dtu9ymdtu9ymdtu9.png)](https://conkerai.co.uk/conkersai-blog/microsoft-copilot-the-safety-car-of-ai) ## [Microsoft Copilot for Business: The Safety Car of AI | F1 Guide to AI Tools](https://conkerai.co.uk/conkersai-blog/microsoft-copilot-the-safety-car-of-ai) ![Picture of Andrew Brindley](https://conkerai.co.uk/hs-fs/hubfs/Andrew%20Brindley%20Profile%20Picture%202022.jpg?width=50&name=Andrew%20Brindley%20Profile%20Picture%202022.jpg) [Andrew Brindley](https://conkerai.co.uk/conkersai-blog/author/andrew-brindley) Dec 22, 2025 8:00:01 AM Microsoft Copilot is Your Safety Car that keeps the whole race under control [Read more](https://conkerai.co.uk/conkersai-blog/microsoft-copilot-the-safety-car-of-ai) [![](https://conkerai.co.uk/hubfs/Gemini_Generated_Image_dpvcmfdpvcmfdpvc.png)](https://conkerai.co.uk/conkersai-blog/chatgpt-your-mclaren-all-rounder) ## [ChatGPT for Business: Your All-Rounder | The F1 Guide to AI Tools](https://conkerai.co.uk/conkersai-blog/chatgpt-your-mclaren-all-rounder) ![Picture of Andrew Brindley](https://conkerai.co.uk/hs-fs/hubfs/Andrew%20Brindley%20Profile%20Picture%202022.jpg?width=50&name=Andrew%20Brindley%20Profile%20Picture%202022.jpg) [Andrew Brindley](https://conkerai.co.uk/conkersai-blog/author/andrew-brindley) Dec 15, 2025 7:00:00 AM If there is one AI tool most business leaders have heard of, it is ChatGPT. It is spoken about every... [Read more](https://conkerai.co.uk/conkersai-blog/chatgpt-your-mclaren-all-rounder) [![](https://conkerai.co.uk/hubfs/Gemini_Generated_Image_epmdheepmdheepmd.png)](https://conkerai.co.uk/conkersai-blog/which-ai-tool-is-best-for-my-business) ## [Which AI Tool Is Best for My Business? ChatGPT vs Copilot vs Claude vs Gemini (2026)](https://conkerai.co.uk/conkersai-blog/which-ai-tool-is-best-for-my-business) ![Picture of Andrew Brindley](https://conkerai.co.uk/hs-fs/hubfs/Andrew%20Brindley%20Profile%20Picture%202022.jpg?width=50&name=Andrew%20Brindley%20Profile%20Picture%202022.jpg) [Andrew Brindley](https://conkerai.co.uk/conkersai-blog/author/andrew-brindley) Dec 8, 2025 5:56:50 PM Which AI tool is best for my business [Read more](https://conkerai.co.uk/conkersai-blog/which-ai-tool-is-best-for-my-business) [![](https://conkerai.co.uk/hubfs/Gemini_Generated_Image_pgddckpgddckpgdd.png)](https://conkerai.co.uk/conkersai-blog/four-models-and-a-manifesto-funeral-what-happened-when-four-ai-models-were-asked-to-predict-the-budget) ## [We Asked 4 AI Models to Predict the UK Budget. Here's What Actually Happened](https://conkerai.co.uk/conkersai-blog/four-models-and-a-manifesto-funeral-what-happened-when-four-ai-models-were-asked-to-predict-the-budget) ![Picture of Andrew Brindley](https://conkerai.co.uk/hs-fs/hubfs/Andrew%20Brindley%20Profile%20Picture%202022.jpg?width=50&name=Andrew%20Brindley%20Profile%20Picture%202022.jpg) [Andrew Brindley](https://conkerai.co.uk/conkersai-blog/author/andrew-brindley) Nov 28, 2025 3:14:53 PM What happened when four AI models were asked to predict the Budget, and how the real Chancellor rewr... [Read more](https://conkerai.co.uk/conkersai-blog/four-models-and-a-manifesto-funeral-what-happened-when-four-ai-models-were-asked-to-predict-the-budget) [![](https://conkerai.co.uk/hubfs/Gemini_Generated_Image_9kkrnd9kkrnd9kkr.png)](https://conkerai.co.uk/conkersai-blog/perplexity-budget-prediction-budget-bombshell-uk-dances-with-tax-pain) ## [Perplexity's UK Budget Prediction: Tax Pain Ahead | AI Budget Experiment](https://conkerai.co.uk/conkersai-blog/perplexity-budget-prediction-budget-bombshell-uk-dances-with-tax-pain) ![Picture of Andrew Brindley](https://conkerai.co.uk/hs-fs/hubfs/Andrew%20Brindley%20Profile%20Picture%202022.jpg?width=50&name=Andrew%20Brindley%20Profile%20Picture%202022.jpg) [Andrew Brindley](https://conkerai.co.uk/conkersai-blog/author/andrew-brindley) Nov 25, 2025 7:15:00 AM Perplexity is the wildcard in this project and our final model to test. It absorbs a huge volume of ... [Read more](https://conkerai.co.uk/conkersai-blog/perplexity-budget-prediction-budget-bombshell-uk-dances-with-tax-pain) [![](https://conkerai.co.uk/hubfs/Tower%20Bridge.png)](https://conkerai.co.uk/conkersai-blog/gemini-budget-prediction-reevess-billion-gamble-chancellor-u-turns-on-tax) ## [Gemini's UK Budget Prediction: The £ Billion Gamble | AI Budget Experiment](https://conkerai.co.uk/conkersai-blog/gemini-budget-prediction-reevess-billion-gamble-chancellor-u-turns-on-tax) ![Picture of Andrew Brindley](https://conkerai.co.uk/hs-fs/hubfs/Andrew%20Brindley%20Profile%20Picture%202022.jpg?width=50&name=Andrew%20Brindley%20Profile%20Picture%202022.jpg) [Andrew Brindley](https://conkerai.co.uk/conkersai-blog/author/andrew-brindley) Nov 24, 2025 7:15:00 AM If you are joining part way through this series, here is the quick context. Two weeks before the Cha... [Read more](https://conkerai.co.uk/conkersai-blog/gemini-budget-prediction-reevess-billion-gamble-chancellor-u-turns-on-tax) [![](https://conkerai.co.uk/hubfs/Gemini_Generated_Image_ae3iuaae3iuaae3i.png)](https://conkerai.co.uk/conkersai-blog/claude-budget-prediction-budget-bombshell-reeves-plays-it-safe) ## [Claude's UK Budget Prediction: Reeves Plays It Safe | AI Budget Experiment](https://conkerai.co.uk/conkersai-blog/claude-budget-prediction-budget-bombshell-reeves-plays-it-safe) ![Picture of Andrew Brindley](https://conkerai.co.uk/hs-fs/hubfs/Andrew%20Brindley%20Profile%20Picture%202022.jpg?width=50&name=Andrew%20Brindley%20Profile%20Picture%202022.jpg) [Andrew Brindley](https://conkerai.co.uk/conkersai-blog/author/andrew-brindley) Nov 21, 2025 7:00:00 AM If you are joining part way through this series, here is the quick context. Two weeks before the Cha... [Read more](https://conkerai.co.uk/conkersai-blog/claude-budget-prediction-budget-bombshell-reeves-plays-it-safe) [![](https://conkerai.co.uk/hubfs/ChatGPT%20Image%20Nov%2017%2c%202025%2c%2009_19_46%20PM.png)](https://conkerai.co.uk/conkersai-blog/chatgpts-budget-prediction-the-most-disciplined-thinker-in-the-room) ## [ChatGPT's UK Budget Prediction: The Most Disciplined Thinker in the Room](https://conkerai.co.uk/conkersai-blog/chatgpts-budget-prediction-the-most-disciplined-thinker-in-the-room) ![Picture of Andrew Brindley](https://conkerai.co.uk/hs-fs/hubfs/Andrew%20Brindley%20Profile%20Picture%202022.jpg?width=50&name=Andrew%20Brindley%20Profile%20Picture%202022.jpg) [Andrew Brindley](https://conkerai.co.uk/conkersai-blog/author/andrew-brindley) Nov 18, 2025 7:21:05 PM Over the past two weeks I have been running a Budget prediction experiment to show SME leaders what ... [Read more](https://conkerai.co.uk/conkersai-blog/chatgpts-budget-prediction-the-most-disciplined-thinker-in-the-room) [![](https://conkerai.co.uk/hubfs/pexels-jd246-20112276.jpg)](https://conkerai.co.uk/conkersai-blog/can-ai-predict-the-budget-i-asked-four-models-to-find-out) ## [Can AI Predict the UK Budget? I Asked ChatGPT, Claude, Gemini & Perplexity](https://conkerai.co.uk/conkersai-blog/can-ai-predict-the-budget-i-asked-four-models-to-find-out) ![Picture of Andrew Brindley](https://conkerai.co.uk/hs-fs/hubfs/Andrew%20Brindley%20Profile%20Picture%202022.jpg?width=50&name=Andrew%20Brindley%20Profile%20Picture%202022.jpg) [Andrew Brindley](https://conkerai.co.uk/conkersai-blog/author/andrew-brindley) Nov 14, 2025 5:54:32 PM When you work with AI every day, you get used to how powerful it has become. But most SME leaders I ... [Read more](https://conkerai.co.uk/conkersai-blog/can-ai-predict-the-budget-i-asked-four-models-to-find-out) [Follow us on LinkedIn](https://www.linkedin.com/company/conkerai/?viewAsMember=true) --- [![ConkerAI](https://conkerai.co.uk/hs-fs/hubfs/ConkerAI%20New%20Logo.png?width=800&height=175&name=ConkerAI%20New%20Logo.png "ConkerAI")](https://www.conkerai.co.uk) 12 King Street Leeds LS1 2HL Copyright © 2025, ConkerAI [Privacy Policy](https://conkerai.co.uk/privacy-policy)